Fitness First Promo (Hatch London)
Hatch London tasked me with a week-long proof of concept edit on several Fitness First videos. Fitness First wanted to launch a new FitX player featuring online fitness classes.
Hatch London had already shot everything once I was brought on board and there were a few Motion Graphics and Title elements already created which I added towards. I created the shining X transition used throughout.
I edited a fitness class promo as well as the 32 minute fitness class.
Originally they wanted a 2 minute version (below). In the cut down 1:30 minute version (above) I removed a few shots due to poor exercise form and add some instructor soundbites.
These are the finished videos they've used on their site
Instructional, Challenge and Instructor Social Media Content
For social media we created a concept for an intro for each instructor as well as an instructional and challenge video for a piece of equipment.
These are the finished videos used,